SEO as a practice has too often been more about driving traffic and monetizing. Unfortunately the SEO as a business model has spawned so many spam farms disguised as publishers.That is not a quality Internet for people where all we are doing is ranking and cranking. Search for us has been more about findability. You’ve… Read More

This is a good time in history to be running a small remote business. The future of business is doing more with less with AI and AI Agents fewer people will be doing more. There’s no stopping that train.

If you have a product to sell, and you are not selling online what are you doing? At a minimum you should have a Shopify shop as a home base for your business and your domain. Social selling like TikTok shop. Also live selling is big business. Setting up an Amazon storefront is another great… Read More

Ways to improve findability for your brand and Business Online. Keyword research first because keywords and how people search is how people think. Your messaging should always be driven by and include keywords. It’s not just Google, but TikTok, Instagram, and LinkedIn are all super valuable resources for understanding how your potential customers may be… Read More

Findability is a better approach than just (SEO) Search Engine Optimization, SEO is too narrow on it’s own to be your only focus. Traditional search engine search is growing. AI search and attribution is evolving and growing. Social Media search is growing and constantly evolving. Content optimization and findability is best approach for growing your… Read More

You don’t want more clicks, you want the right clicks. Some people are saying they’re saying less clicks on Google ads and that’s not a bad thing. How many clicks you get is completely meaningless. You want to make sure you’re getting the right clicks and the most important part about the whole process is… Read More

Optimizing your website content is more important than ever. The rise of AI, AI driven search and the continued growth of traditional search. You need to be focusing on keyword intent, finding your audience by understanding how they search. You need to create lots of authoritative, value add, helpful content and start getting that on… Read More

Will AI generated content rank well in search? It doesn’t matter. Bad content is bad content, great content is great content. You have to be the prompt engineer, you have to be the co-creator creating the great content. If you’re just letting AI create all your content it’s going to be crappy.

Organic SEO is changing forever because of AI. CTR and click through rates from AI results are way down, but clicks on AI results have a higher conversion rate. Quality, Helpful, Authoritative content that adds value is going to become more important than it is now. AIO, GEO and LLMO being sold as new Standalone… Read More