If you’re afraid the AI is going to take your job the thing you need to do today is figure out how you can be the best person in your field at operating AI.

Marketing is about human interaction and great user experience for your brand. There’s a lot of discussion around the future of marketing, and whether as a marketer you’ll be interacting directly with consumers or their agents. Current consumer agents are really chatbots like Rufus for Amazon, and Sparky for Walmart. These Chatbots are really just… Read More

The future of SEO and AI search is quality content and great user experience. In a recent interview Google’s VP of search Elizabeth Reid said this. Summarized: Publishers should focus on creating high quality detailed content that offers a unique perspective rather than shallow manufactured content. Since users are getting quick facts from AI overviews… Read More

When you run your own business, and you’re bootstrapped, and you want to remain independent. The superpower you need is to remain focused on your bigger vision. There will be ups and wins, but there will probably be more downs where you want to quit. When any sane person would quit you have to keep… Read More

If you want to start your own agency or you want to go freelance our approach has been to stay small you don’t need an office you can work from anywhere by being digital we serve our clients better and create a more sustainable business. This is what we call the Digital Mutiny. It’s more… Read More

The State of Web Search and AI Today Google is still the leader and traditional search is growing. There are 5 trillion searches on Google annually, and 14 billion searches on Google per day. Google’s Share of Total Website Referrals to websites is 44%. 95% of people that interact with ChatGPT also use Google Search,… Read More

Meta’s new Ray-Ban AI glasses are a new paradigm in wearable computing, and they change how people are going to interact with your brand, your marketing and the web. It will be interesting to see how many people will adopt a wearable computing device in the form of glasses. So many people hate glasses they’ll… Read More

You should do this one thing to win at (SEO) Search Engine Optimization (GEO) Generative Engine Optimization and (AIO) Artificial Intelligence Optimization. That is to write great, helpful, original content. There’s no bag of tricks, secret sauce or online course you’re going to take that’s going to matter without great content. 

Why does nobody tell you your brand should be using Reddit, Google and chat GPT or favoring citing Reddit. Whatever your Niche, create an account and start making helpful non-selling posts and join relevant subreddits and jump in and start helping people.

We’re going to take your jobs away is the worst marketing campaign ever. AI companies in their race to AGI, Enterprise and AI infrastructure have forgotten about the most important thing for consumer adoption and optimism, and that is great marketing.