TOPIC: Content Creation

Content is Broken

The internet has become cluttered with unoriginal repetitive content that’s disguised as publishing. Content that’s designed to do nothing else but Rank and monetize. Rank and crank. Create content focusing on the principles of E-E-A-T.  Experience, expertise, authoritativeness and trustworthiness. Write quality, helpful content. Your brand will get noticed, and the monetization will come.


SEO and AI Content

Content needs to be conversational:– Don’t use big words– Do research and use common words that your target audience is familiar with– Don’t assume your audience has any idea what you’re talking about– Unless it’s technical don’t be TechnicalBe conversational with your content to increase your visibility in SEO and AI 


Answer Questions

Answering potential customer questions is a great way to create content. Researching potential customer pain points and providing solutions for those pain points is critical. This isn’t just about creating FAQs, this is about structuring effective, helpful, and original content. It will really help with both SEO and AI.


Original Content

Why is duplicate content a problem in SEO? This applies to traditional search, AI search, and social search. The problem is really original content, or actually lack of original content. The more people that create the same derivative, regurgitated content on the same topic diminish the importance of that content. People complain that search is… Read More


Optimizing Your Website Content is More Important Than Ever

Optimizing your website content is more important than ever. The rise of AI, AI driven search and the continued growth of traditional search. You need to be focusing on keyword intent, finding your audience by understanding how they search. You need to create lots of authoritative, value add, helpful content and start getting that on… Read More


AI Generated Content

Will AI generated content rank well in search? It doesn’t matter. Bad content is bad content, great content is great content. You have to be the prompt engineer, you have to be the co-creator creating the great content. If you’re just letting AI create all your content it’s going to be crappy.