Marketing is about human interaction and great user experience for your brand. There’s a lot of discussion around the future of marketing, and whether as a marketer you’ll be interacting directly with consumers or their agents. Current consumer agents are really chatbots like Rufus for Amazon, and Sparky for Walmart. These Chatbots are really just interaction funnels where UI is just as important as intelligence. In the future, a really sophisticated agent may know you so well that marketing to agents may be no different than marketing directly to human beings.
Marketing is about human interaction and great user experience for your brand. There’s a lot of discussion around the future of marketing, and whether as a marketer you’ll be interacting directly with consumers or their agents. Current consumer agents are really chatbots like Rufus for Amazon, and Sparky for Walmart. These Chatbots are really just interaction funnels where UI is just as important as intelligence. In the future, a really sophisticated agent may know you so well that marketing to agents may be no different than marketing directly to human beings. #ai#aiagents#chatbots#digitalmarketing
