Organic SEO is changing forever because of AI. CTR and click through rates from AI results are way down, but clicks on AI results have a higher conversion rate. Quality, Helpful, Authoritative content that adds value is going to become more important than it is now. AIO, GEO and LLMO being sold as new Standalone practices is pretty much mostly snake oil. Optimizing for AI is an important part of a solid SEO strategy, but the fundamentals of creating quality content is still the foundation of search and the web.
