You don’t want more clicks, you want the right clicks. Some people are saying they’re saying less clicks on Google ads and that’s not a bad thing. How many clicks you get is completely meaningless. You want to make sure you’re getting the right clicks and the most important part about the whole process is once someone has clicked on that ad and they come to your landing page, and now they are experiencing your brand, are they seeing the right thing? are they taking the right actions? and are they converting properly?
