Own your customer list! Too many businesses have their entire customer list in third parties. Whether it’s your social media following, or you’re not even tracking it. You’re just putting money into Google ads and Facebook ads. You’re bringing in those potential customers, and you’re selling to them, but you’re not keeping track of them. You need to own your customer database. You need to be driving all your customers to opt in and make sure that you have ownership and control over that list.
Own your customer list! Too many businesses have their entire customer list in third parties. Whether it’s your social media following, or you’re not even tracking it. You’re just putting money into Google ads and Facebook ads. You’re bringing in those potential customers, and you’re selling to them, but you’re not keeping track of them. You need to own your customer database. You need to be driving all your customers to opt in and make sure that you have ownership and control over that list. #emailmarketing#digitalmarketing#marketing#business#businessowner
