Learning how your customers think and what they are looking for is critical to all of your marketing efforts. Keyword research lets you see what words your customers and potential customers are typing into search engines to find you. It also gives you insights into their interests that allow for more effective messaging. Keywords let you connect the dots between search and all of your marketing channels. The keywords you use make your brand more relevant to customers and potential customers, and make deeper connections that inspires meaningful engagement.
No matter what type of campaign you are running whether it is SEO, Google Ads, Social Media Organic or Paid, you should always make keywords first.
