You have to pay attention to this. There is so much hype around AI, but with Google rolling out AI native search to all users this is a real game changer. As of April 2024 Google has the largest share of the global search engine market at 90.91% according to StatCounter Global Stats. As I have said for a long time Google is search. Social search and META AI is incredible, Chat GPT is amazing, but if you need to put your eggs in one basket to grow your business Google is king for now. This truly is putting AI adoption in the hands of everyone, with no barrier to entry except internet connection and device. This will change how you market your business, and how people search and shop. Stay tuned, these are exciting times.